LET ME TELL YOU ABOUT US:
#1 In business since 1964
#2 We design/create/manufacture/sell - high end snowmobile/atv riding apparrel/acc.
#3 Our brand is MOSSI
#4 We have a variety of new items coming out for 2010/2011, and feel our brand logo is in need of an "update" - it's "aged" "old" "expired"
#5 our website is aged as well, (Getting an update shortly)but you can review at www.mossiracing.com to see our current offerings.
Our competition includes FXR, Castle, Arctiva, Coldwave snow/riding apparel companies
HERE IS WHAT WE NEED:
#1 A new logo for our brand Mossi
#2 No additional wording/phrases added - however, like our competition, we would like to possibly see a "brand box" along with the word logo MOSSI.
FXR / CASTLE / COLDWAVE logo examples
OUR TARGET AUDIENCE IS:
#1 Very broad - has changed over the last few years.
#2 Customers wear the jackets in "everyday use" (School, to the store, etc) as well as for snowmobile riding/atv, etc.
#3 Customer base is growing dramatically in women's lines as well as in kids
#4 Ages 10 - 50
#5 A little higher income level overall then base blue collar
WE LIKE THESE EXAMPLES:
FXR - www.fxrracing.com
Coldwave - www.coldwavesnowwear.com
Castle - www.castlesales.com
Arctiva - www.arctiva.com
Smith power sports goggles/optics
(Box logo with the brand name combination)
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
*Ability for the brand to be used/stand out/not get lost - on products that are very colorful, full of graphics, accents, etc. (jackets especially)
((Once you review the competition and product offerings - you will understand what I mean.))
Beyond that - it's open / looking forward to seeing your new "creations" (Smile)
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