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LET ME TELL YOU ABOUT US:

#1 In business since 1964

#2 We design/create/manufacture/sell - high end snowmobile/atv riding apparrel/acc.

#3 Our brand is MOSSI

#4 We have a variety of new items coming out for 2010/2011, and feel our brand logo is in need of an "update" - it's "aged" "old" "expired"

#5 our website is aged as well, (Getting an update shortly)but you can review at www.mossiracing.com to see our current offerings.

Our competition includes FXR, Castle, Arctiva, Coldwave snow/riding apparel companies

HERE IS WHAT WE NEED:

#1 A new logo for our brand Mossi

#2 No additional wording/phrases added - however, like our competition, we would like to possibly see a "brand box" along with the word logo MOSSI.

FXR / CASTLE / COLDWAVE logo examples

OUR TARGET AUDIENCE IS:

#1 Very broad - has changed over the last few years.

#2 Customers wear the jackets in "everyday use" (School, to the store, etc) as well as for snowmobile riding/atv, etc.

#3 Customer base is growing dramatically in women's lines as well as in kids

#4 Ages 10 - 50

#5 A little higher income level overall then base blue collar

WE LIKE THESE EXAMPLES:

FXR - www.fxrracing.com

Coldwave - www.coldwavesnowwear.com

Castle - www.castlesales.com

Arctiva - www.arctiva.com

Smith power sports goggles/optics

(Box logo with the brand name combination)

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

*Ability for the brand to be used/stand out/not get lost - on products that are very colorful, full of graphics, accents, etc. (jackets especially)

((Once you review the competition and product offerings - you will understand what I mean.))

Beyond that - it's open / looking forward to seeing your new "creations" (Smile)

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