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LET ME TELL YOU ABOUT US:

Karbon is a hair company dedicated to making smart electronics and products that make being beautiful fast and easy. Flatirons, blowdryers.. Karbon is tough and girly all at once. We make products that look good enough to want to hold, with materials like carbon fiber that make them strong enough for your boyfriend to drop out the window. Our products are smart, easy, resilient and fresh. Our ode goes to out to the urban girl with a tom-boy edge. We surf and we dance. We camp on the beach and we shop in Beverly Hills. We wear chucks on Thursdays and stilettos on Fridays. We look just as amazing in jeans as we do in Chanel. Were a little bit of everything and were beautiful without even trying. But when we do try to look extra good, we dont want to have to try very hard. The easier and smarter our tools are, the better. We appreciate smart design and a new perspective. And we want things that last close to forever and do all the heavy lifting. Is that so much to ask for? Nah.

HERE IS WHAT WE NEED:

We need a company logo and icon for Karbon. A color logo that can be easily altered to BW or 1 color PMS depending on needs. This logo will be used primarily on product packaging (boxes will be printed as 4C process print) and on the actual product (product emblem and company logo will be printed BW or 1PMS). This logo will also be used on all corporate communications including website, signage, printed communications, etc.

OUR TARGET AUDIENCE IS:

Our target audience is primarily female. Aged anywhere between 15-55, but our target consumer is in the mid 20s range. Tech savvy and a chameleon. Theyre a little intimidated by anything overly girly.. but theyre not at all afraid of dresses. Karbon styler users like the speed and ease with which our products make their hair do exactly what they want. They love their flat iron, they abuse their flat iron and they trust their flat iron.

WE LIKE THESE DESIGNS:

This was surprisingly hard.. overall were looking for something that is girly in a fun way as opposed to a romantic dayspa way Think some combination of: Dove, Paul Frank, American Eagle, Roxy or Puma logos.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

Besides the company name and an icon.. nothing. There are no mandatories. We want you to tell us what you think is best and why.

Things we dont like or don't need for this project or other things to avoid using, doing, seeing, etc.

Nothing clich. Anything creative that isnt played out is a go.

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