New Logo Grolsch Horeca Academie

LET ME TELL YOU ABOUT US:

Introduction

The history of Grolsch dates back to the year 1615. The brewery is thus one of the oldest Dutch companies. Grolsch is active on the Dutch drinks market and a large number of international drinks markets. The United Kingdom is the largest international sales market. Grolsch beer is brewed in the United Kingdom under licence. Important foreign markets are the United States, Canada, France, Australia and New Zealand.

Grolsch only brews beer, concentrating on the premium segment of the market. The Grolsch premium brand is the main product, Grolsch is well-known for its Premium Quality. The campaign theme Craftsmanship is Mastery and the unique swing-top bottle have contributed strongly to the power of the brand. The company attaches great importance to creativity and innovation. This enables Grolsch to respond quickly, particularly in developed markets, to the changing needs of the market. The Grolsch organization is professional, powerful and flexible.

The Grolsch Horeca Academie (Horeca stands for: Hotels, Restaurants, Cafs) is a Dutch cooperation between the Grolsch Brewery and an Education & Training agency. Together they have created the Grolsch Horeca Academie. This academy provides different studies and trainings.

The trainings are created for either the hotel-restaurant-bar entrepreneur or his/her employees. They are focused on improving the quality and (cost) efficiency of their hospitality. Why is this initiated by a brewery? Because we benefit from a professional management. When they profit, we profit. Besides that we like to offer our clients this service as a form of loyalty building.

HERE IS WHAT WE NEED:

Goal

A fresh, new, contemporary, professional logo of the Grolsch Horeca Academie. The Grolsch logo must be included.

The words Grolsch (as in the Grolsch logo) Horeca Academie must be included.

However the use of our (swingtop) beer bottle in any way is not permitted.

OUR TARGET AUDIENCE IS:

Target groups

- Hospitality entrepreneurs and their employees (on premise partners)

- Age merely between 22 and 35 years old

- A broad diversity in educational level

Our values

- Premium Quality

- Craftmanship

- Personal

- Unconventional

- Entrepreneur minded

WE LIKE THESE DESIGNS:

Color of the logo

Develop :

1 x black/white logo

1 x Full Colour logo

The logo will be used later on for a lot of different materials; like posters, powerpoint templates, website, brochures, direct mailing, bags/pens/usb sticks, all kinds of study material. SO the new logo has to be perfect for all these kind of items.

We do not give restrictions in the logo-shape.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

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