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LET ME TELL YOU ABOUT US:

Our Client runs a company specialising in sports injury therapy, Corrective exercise & Sports Specific training. They are an established company but are looking to expand and start really driving their marketing. They are a UK Based company that has been built on the success of the Company owner.

The Company specialises in the following fields:

Corrective Exercise

Joint Dysfunction

Postural Problems

Performance Sport specific training.

HERE IS WHAT WE NEED:

The current website is being updated and along with it our client has asked for a new company logo to go on all of the companies branded material such as, web site, business cards, flyers, T-Shirts, Hoodies etc. This logo will need to be versatile and work as web, print and look good on clothing, soft material.

The design must say Vitality Life Fitness

The Logo needs to encompass the following elements:

dynamism,

3d movement,

movement efficiency

The Primary design will be color based, but we will also require Black and White versions created for us on different print material.

The logo part of the design will need to render small enough to create a distinguishable favicon.

The design will need to be produced in both RGB & CMYK versions.

The client is looking for a clean, but modern design. It needs to look professional and be easily recognizable.

OUR TARGET AUDIENCE IS:

Our clients audience ranges from sporting children to middle aged people (both Male & Female). The majority of people have tried other Personal Trainers/Therapists and have had limited results.

The Client has glowing testimonials and wants to build a recognizable brand.

WE LIKE THESE EXAMPLES:

please see attached files

Current (old) Logo:

http://www.vitalitylifefitness.co.uk/

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The Words:

Vitality Life Fitness

An Accompanying logo that instills a sense of:

dynamism,

3d movement,

movement efficiency

Full Color: RGB & CMYK

Black & White Versions (ie black background, white background)

Favicon

WE DO NOT WANT!!!!!!

Logos containing weights, body builders, exercise balls.

Materials

Contract
Files

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