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Creative Brief
Who are you?
BoardSpring will publish a community and content site focused on the interests of venture capital-backed boards of directors. These directors have many questions, problems, and opportunities in common, but there is currently no resource to which they can turn to both stay current with relevant news and share best practices among themselves.
The primary business objective of your website are to aggregate the largest network of venture capital-backed board members in the United States, then allow sponsors to reach this audience with relevant information and solutions. In the future, Shipyard Ventures may offer some additional services of its own to this network.
What do you need?
We need a new logo that can be used on the company website (still to be designed) and the company's business cards.
Who Is Your Audience?
Principally, the boards of venture capital-backed companies, including the venture capitalists themselves, management (like the CEO) who are also board members, and independent directors. Secondarily, CFOs, in-house legal counsels, and board observers may participate as guests. Last but not least, sponsors will be allowed to have a limited number of individual participants, as well.
Requirements
We Like These Examples
We Absolutely Must Have
A logo that is both sophisticated and modern, just like our audience of venture capitalists and board members.
Materials
Contract
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