• Award$500
  • Entries336
  • Creatives90

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Creative Brief

Who are you?

Mucci Farms is a successful family owned and operated greenhouse vegetable grower, packer, and shipper and we sell to the majority of the major grocery retailers across North America. We grow and sell fresh tomatoes, peppers, cucumbers, and some specialty vegetables. Committed to food safety and traceability, we are dedicated to providing healthy and fresh produce to our customers.

What do you need?

We are looking for a new logo to reflect the farming nature of our business and for use in all of our marketing: for packaging our vegetables (in the larger boxes that they're transported in as well as the small packages that customers take home with them,) all promotional materials, on our tractor trailers, clothing, etc. The logo will need to be reproduced in small sizes as well as in larger versions (ex. on the side of our trucks) so it will need to be legible in all size formats. Additionally, we reproduce our logo on packaging labels, and many of our suppliers like to have the font available as well. Wed like to be given the names of any fonts used in the design so that we can pass them on to our suppliers. The logo also needs to print well on kraft paperboard - natural coloured paper.

Who Is Your Audience?

Everyone who eats. Our audience is everyone at the grocery stores, as well as the store buyers that we sell to directly. More specifically, we ship to grocery stores across Canada and the mid-eastern United States.

Requirements

We Like These Examples

http://ffcf.bc.ca/images/calendar/2010/s... - clean & crisp

We Absolutely Must Have

Mucci Farms

Materials

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