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Tell us what you need

What is the exact name you would like in your logo?

RAUTER

What are the top 3 things you would like to communicate through your logo?

- Professional / traditional
- Fluidity
- Easily recognizable / identity

What logo styles do you like (image + text, image only, text only, etc.)

Simple Icon/symbol + text. We like the idea of having image to the left and text to the right, but we are open to other ideas.

Colors: We would like to keep the black and red with white background as in our old logo to keep identity, but feel free to work with textures and translucency or make it monocolor if you believe the end resut will be better.

The reason we are looking for a new logo is because our current one is "too square" and old looking. It doesn't fit well on our webpage, business cards and brochures.
We want the new logo to be more fluid looking and the image should be simple, iconic and symbolic ideally, maybe resembling a drop of water, ripple effect or a liquid, since that is our product (liquid chemicals).

Do you have any other info or links you want to share?

We are very traditional chemical company in Brazil producing and distributing chemical products since 1947. We want to pass the image of a traditional, professional, and well established company, since our target market is manly industries and we hardly sell to the end costumer.

The new logo is part of an on going marketing project including new website and the remodelation of marketing products.

The LAR in the middle of the old logo stands for Luis Adolfo Rauter the founder of the company. It would be cool to keep it, but this is not mandatory.

website: www.rauter.com.br (under construction)

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