LET ME TELL YOU ABOUT US:
Baja Bound Insurance Services is one of the leading online Mexican auto insurance providers. We are launching a new insurance product that is targeting holders of the SENTRI pass card, which is a government program that allows card holders access to special lanes in order to drive across the border from Mexico to the U.S. more quickly.
HERE IS WHAT WE NEED:
We need a primarily text driven logo that will be used mostly online, but also in print collateral and possibly larger format advertising such as billboards. We would like something that is very clean and easily readable from a distance. An additional non-text graphic element could work nicely to the left of the text.
OUR TARGET AUDIENCE IS:
Our target audience is bi-national. Our clients are both American and Mexican, live on both sides of the border and speak English or Spanish and are often bilingual. They are both male and female and generally range in age from 25-55. For this reason the logo must have a fairly broad appeal across this range of demographics. We would like the logo to convey a sense of confidence (insurance) and also a sense of technology since we are a web based company.
WE LIKE THESE EXAMPLES:
We want something that is very clean and professional with rounded fonts. We definitely want some color in there without being too over the top.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
No Files Added