LET ME TELL YOU ABOUT US:
We are in the process of completely redesigning our website. The biggest hurdle we are having is coming up with a logo that works for our company.
We are looking for something fun, young, cool, original and creative.
Our company name is Identity Links, our website is w w w . i d e n t i t y - l i n k s . c o m. We are currently in the process of redesigning and reprogramming our website, and would like a new logo to act as a centerpiece to design around.
We sell promotional products, so all day we are working with other peoples logos. We want something that has a very strong presence, that is original, and that can somehow define what we do.
We are a family owned company and have been in business for over 35 years. We want to convey this message to our customer as well. We don't want a very corporate look. We want something fun, casual, and inviting. Something fresh and young.
We are open to any colors, but we do have some small requirements. We would prefer the logo to be 2 colors, and probably shouldn't be more than 3 colors. We do a lot of self promos, and pricing for multi color logos gets very expensive. Also, the logo needs to look just as good if it were printed in 1 color or 2-3 colors.
The colors should preferably be pretty standard colors. We prefer not to do PMS matching when printing in full color on products.
Finally the size of the logo should be pretty uniform. Meaning, it shouldn't be much wider than it is high. Maybe something like 3"w x 2"h ratio. But don't feel constrained to those proportions, I'm just throwing that out there to explain what I mean.
I can go on, but I think you should get the point
HERE IS WHAT WE NEED:
We would like the logo sent to us in vector format, preferable .ai or .eps.
OUR TARGET AUDIENCE IS:
We target just about every audience. From the mom and pop shop, to the executive marketing director for the fortune 500 company. From the wedding planner, to the school principle. From the start up company, to the local flower shop.
Any one who is in need of promoting their products or services, or is looking to hand something out, is our customer.
WE LIKE THESE DESIGNS:
I'd rather not share designs we like. The last time we did that, the artist got stuck with the same look and feel for each mock up he did. I'm leaving all creativity up to the artists.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
There is nothing we must have except something original. What we don't want to see is something that is trendy, or typical.
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