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Tell us what you need

What is the exact name you would like in your logo?

1) Brand Memorials (company name) and 2) Life Celebrated (tagline)

What is your industry?

Other

What are the top 3 things you would like to communicate through your logo?

1) Timeless
2) Dignity
3) Progressive

Brand Memorials is the largest provider of officially licensed, brand-name memorial products (caskets, urns, etc.) licensed by high-profile brands like Major League Baseball, the Vatican, and more. Our tagline is Life Celebrated.

Our logo has to represent the unique place we fill in our industry: respecting the dignity of deathcare but recognizing that our industry is progressing, and we're leading that charge with brand-name memorial products. We've historically been a b2b company, but as we approach the launch of our massive new website and e-commerce platform we need to be more presentable to the general public and this requires a better logo.

The logo, specifically the image element, must be something that is forward-looking without being too bold. Warmth must still come across in the design.

What logo styles do you like (image + text, image only, text only, etc.)

Image + Text


We're open to seeing any font styles and color schemes but generally lean towards the following:

+ black text (at least for Brand Memorials) but an image that has a burst of color(s)
+ fonts that look professional without being cold/corporate
+ Clean and light. Font styles that are not too thick
+ we don't want "Brand Memorials" to be all lower case but are open to "Life Celebrated" being all lowercase

Logos we like:
+ http://www.amoderneden.com/
+ http://wineshop.hunters.co.nz/wine-shop/
+ http://www.echappee-laine.fr/
+ http://www.mummade.co.nz/

Logos we DON'T like (these are the largest companies in our industry)
+ https://www.batesville.com/
+ http://matw.com/
+ http://www.auroraadvantage.com/

Do you have any other info or links you want to share?

Our website is: www.brandmemorials.com. Note: the site is undergoing a massive redevelopment. he new logo is part of this redevelopment.

Here is boilerplate copy that will be appearing on all press releases and statements:

BrandMemorials is the industry leader for authentic, officially licensed memorial products led by a portfolio of brands that encompass Faith, Fandom, and Lifestyle. BrandMemorials offers clients a vast selection of caskets, urns, vault covers, monuments, memorial stationery and gift items designed in partnership with leading religious, sports, artisan, and entertainment brands. BrandMemorials gives clients a way to Celebrate Life with products honoring the passion that gave their loved one so much joy. From premium hardwood caskets to simple prayer cards handed out at a wake, BrandMemorials products maintain the utmost respect and dignity that families expect. Based in southeast Michigan, BrandMemorials is a division of the licensing company The Eternal Image Group LLC which oversees the design, manufacturing, and global marketing of each product in its diverse portfolio.

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