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LET ME TELL YOU ABOUT US:

The Information Technology and Innovation Foundation (ITIF) is a non-profit, non-partisan research and educational institute a think tank whose mission is to formulate and promote public policies to advance technological innovation and productivity internationally, in Washington, and in the states. ITIF publishes policy reports, holds forums and policy debates, advises elected officials and their staff, and is an active resource for the media.

HERE IS WHAT WE NEED:

We want to update our logo design. We use our logo on our website, letterhead, reports, videos, and large print displays. We would like our logo to help us create a more recognizable brand for our work.

OUR TARGET AUDIENCE IS:

Our target audience is elected officials, policy leaders, industry leaders, researchers and journalists. The logo should reflect our goal to provide timely, thoughtful and engaging research.

WE LIKE THESE DESIGNS:

We would like our design to be novel, but not a radical transition from our current images and colors so as to establish some brand continuity. By updating our logo we are seeking to improve our organization, we are not becoming a radically new organization. We want people to still recognize us with the new logo (i.e. a makeover not plastic surgery).

We want the style to generally continue the "look" of our website: www.itif.org and our reports (see below).

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We want a logo that will integrate well into our reports. We use two styles: http://www.itif.org/files/roadtorecovery... and http://www.itif.org/files/WM-2009-01-rad... and we do not want to change this (just swap out the logo). We are redesigning the website, so it does not have to immediately fit into the current website design, although that would be a huge plus.

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