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Creative Brief

Who are you?

Laura Conte Crisfield Design - is a boutique design firm based in Los Angeles. Our services focus on interior design for residential and commercial.

What do you need?

A logo that defines our panache -- we are unique, individual, creative, and interesting. We think about our client - translating their unique characteristics to meet their needs. The logo should be a combination of text and symbol - using the colors and sample symbol on the attached files. The logo should stand alone without a symbol if required. We are complicated yet understanding -- not a corporate atmosphere. We're fun yet serious about our work.

NOTE: This project will also evolve into stationary and website project.

Who Is Your Audience?

Our audience is skewed very slightly towards females but we also want to appeal to the male gender. Client is usually more established in profession, living standards and income. Although primarily residential we also want to appeal to corporate clients.

Requirements

We Like These Examples

Apple, Target. www.linandjirsa.com (using symbol between names). Our intent is to use colors from the attached file, LCC logo ref1.pdf on the website -- so if colors are used on the text/ logo, it should match. The photo.jpg file holds a symbol that client would like to use in the logo if possible --

We Absolutely Must Have

Muted colors as referenced in the sample attachments -- colors can be used as background behind text, in the mark, or in text. Logo layout must be adaptable for various applications and sizes. A tag line has not been developed but may be used with the logo as well.

Materials

Contract
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