About Your Company
Howmuchwillitsnow.com enables the millions of Americans who are affected by snow to make good decisions regarding their safety, convenience or entertainment. Users can see current conditions and historical trends in unique visualizations. They can register for alerts to stay informed.
The site is optimized to work on all devices which enable users to access information whenever they need it. Over 80% of our traffic comes from mobile devices or tablets.
New traffic comes primarily from top search engine positions for snow and forecast related keywords. Much of our traffic is direct from former visitors and driven from transactional email alert notifications.
Traffic to the site swells as storms approach densely populated regions in the US. Visitors are thinking about preparedness and snow removal when they visit.
Male/female split is 50/50.
Most common age of users is in the 25-34 year old bucket (29%).
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
How Much Will it Snow?
Top 3 Things
Trustworthy, Accurate, Dependable
Some Logo Exploration Work here: https://docs.google.com/document/d/1dW_0bug2R498C9JDVFVOwTIfPfeNXcbHumOpINz3z08/edit?usp=sharing.
We like the ruler as a concept. Not happy with the final result, want something more professional, less cartoonish.
Full Logo Redesign Requirements and Context:
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