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LET ME TELL YOU ABOUT US:

Elite Healthcare is an established chiropractic and physical therapy clinic located in Lincoln Park, Chicago. We provide a range of services including chiropractic, physical therapy, massage, acupuncture, fitness therapy and general wellness programs. We have a very small and intimate staff who go to great lengths to connect with our patients, take the time to get to know them and have a reputation to have a very empathetic touch. What sets my clinic apart is that it does not have a "medical" feel at all; the atmosphere is light and fun, yet professional in providing a service with a high-energy and enthusiastic attitude we just can't help! And we hope it's contagious because we believe our first step in helping someone get better begins with providing the right experience to allow improvement to take place.

As the main practitioner and owner, I try to set a very active and fit example. I am an active outdoorsmen, an avid runner, have completed many marathons and a firm believer in comprehensive fitness including strength training, cardiovascular health and proper nutrition. I always want to convey a sense of energy, movement and forward progress. If you seek treatment only to put off improving your body through more proactive means, my clinic is probably not a great fit for you. We want to help people truly experience a better way of life. I hear repeatedly from my patients that my approach to treatment and upbeat personality are my differentiators.

HERE IS WHAT WE NEED:

We need a new company logo that will convey the principles of our clinic - activity, energy and whole body performance and enhancement. This logo will be used on all company communications, website, marketing materials and maybe even a few products. We want it to be unique in this space, yet intuitive and clean enough to be instantly recognizable as a reputable place to improve well-being and seek treatment.

OUR TARGET AUDIENCE IS:

We treat all sorts of patients and injuries. Our patients tend to skew to a more affluent and well-educated segment and much of my business is referral-based. It is worth mentioning that we are just beginning to get into corporate "wellness", so I'm not looking for anything new age or superficial.

I like clean and sleek (not slick) designs with attractive, yet subtle colors. I want to appeal to the customers mental model for seeking care for their injury while providing reassurance that my clinic does not practice any of the shadier, less ethical side of my profession its unfortunate, but get reminded all the time theyre out there.

WE LIKE THESE DESIGNS:

I can honestly say I have yet to see a chiropractor logo that didnt instantly become white noise to me or to those who share their opinions with me. Id like the graphic/mark part of the logo to be able to stand alone without the words, which will give me flexibility in using it. I like the clean and crisp aspect of many of the logos found in outdoor clothing NorthFace, Marmot, Arcteryx (although the graphic is a little odd) and their simple color scheme. I actually really like CrowdSpring's logo!

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

I really do not like the universal chiropractic symbol. I think many people have a stereotype about chiropractors, right or wrong, and there are so many of us out there that Id like our patients to instantly recognize the logos (and companys) uniqueness without confusing them. Everybodys seen the ubiquitous silhouettes, sometimes partial, with a movement component to them please dont submit those unless youve got a really groundbreaking idea.

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