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LET ME TELL YOU ABOUT US:

John Korsmo Construction, Inc. is a Pacific Northwest commercial building general contractor. Originally founded over 60 years ago, the company has developed into a well respected general contractor in the Pacific Northwest Region (specifically Western Washington). In 1948, John S. Korsmo Sr. co-founded Korsmo Brothers with his oldest brother. They began building residential homes after the World War II. They quickly turned their focus to commercial building construction initially working for the military at the local Army and Air Force bases. They then progressively worked into the education and church markets and worked with many local expanding companies up and down Washingtons I-5 corridor. In the mid 1970s John Korsmo Sr. ventured out on his own, beginning his proprietorship and naming the business after himself.

John S. Korsmo Jr. grew up in the family business and began working at a young age on projects since the early 1970s. After a college education and a degree in business, John Korsmo Jr., joined his father in the family business. They transitioned the family ownership in 1988 when John Korsmo Jr. became sole owner and president.

John Korsmo Jr. continued his focus on the same markets as his father, relying on the history and reputation of the business. John Jr. began to grow the business gaining clients and market share, hiring well, building relationships, and a strong company culture. In 1988 the companys revenues were approximately 1 million dollars. In 1995, revenues grew to 5 million, 2001 revenues continued a steady increase to 20 million, and in 2005 revenues equaled 50 million. Our biggest year topped out in 2007 at 70 million in revenues. Our projects continue to range from small private sector clients such as banks, small businesses, and churches to larger public owners such as universities and/or government agencies. Our history and identity are important to us, but we also realize that our business and the marketplace (our clients) have evolved and become more sophisticated and we need to represent this.

The company is looking to change its name from John Korsmo Construction to Korsmo Construction. It is John Korsmo Jr.s thought that Korsmo Construction can now represent the family, the industry, and most importantly the current makeup of the present business. Many of the projects we pursue are larger in size, complex projects that require a level of industry knowledge and sophistication. These are qualities that we currently possess through our human resources(employees), experience, and progress in keeping up with industry trends and current technology that a contractor named John Korsmo (named originally as an individual and proprietor). may not be perceived as capable of delivering on.

Our current red and black logo seems in stark contrast to a company that is environmentally conscious, with experience building LEED and Washington Sustainable Schools Protocol (WSSP) accredited projects.

HERE IS WHAT WE NEED:

As we make the transition from John Korsmo Construction to Korsmo Construction, we are attempting to find a balance between who we are and where we are going. We have to be able to bridge the gap and appeal to the small end-user as well as large business or government.

We need a new logo that will attest to the fact that the company has grown and is a contender within the construction industry. The new logo will be the beginning of a company-wide identity evolution. Work will begin on a new core marketing piece along with collateral materials and a completely revamped website. Office printed materials along with vehicle and jobsite signage will all be updated with the new look.

OUR TARGET AUDIENCE IS:

Our audience is typically educated, sophisticated, and business oriented. The construction markets we work heavily within include private business, k-12 schools, higher education, churches, military, national park service, and Native American.

WE LIKE THESE EXAMPLES:

We have opted not to provide examples so we will not limit the creativity of the designers.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

A highly professional end product.

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