LET ME TELL YOU ABOUT US:
Thirty year old established houseboat company is looking for a new classic yet timeless logo.
Most of the companys business comes by way of the internet and seeing the 800 number on the side of the boats with the logo. There are over 4,500 boats in the water in many countries. The next posted project may be for a new website.
Company makes two very different style boatsCatamaran Cruiser (traditional flat-top houseboat, and the Aqua Lodge (an A-framed floating cottage).
Our boats are:
-Exceptionally well made fiberglass boats (NOT aluminum hulls!)
-Made in Columbia, Tennessee USA
-Offer Year Round Use
-Easy to Use and Maintain
-All one level floor plans (many house boats have many steps inside for stepping down into a bedroom, etc)
-Residential Style Design and Appliances
-Boats qualify for many of the same loan programs as traditional homes
Catamaran Cruiser product line:
-Generally for true boatersthey want to move along the water calmly
-Customers buy with 1 or 2 outboard engines depending on the model and/or fly bridges
-Helm station is inside to add to the boating experience
Aqua Lodge product line:
-These customers are floatersmany never leave the marina slip
-Many customers order these boats without a motor
-Many use this product as a second home/cottage
-Helm station is outside on porch because it is rarely used and adds to house feel on the interior.
-Have 5 x 5' residential bathrooms
Please visit our website www.catamarancruiser.com to see pictures of our boats. Please make sure you look all the boats posted on the website.
HERE IS WHAT WE NEED:
Goal is to have a new logo that conveys the following:
-Buying a lifestyle
-Relaxing in tranquil beauty of favorite lake or other body of water
-Peaceful getaway with all the amenities you need
-An innovative, practical, and affordable product
-Americana-Down home American manufactured product
-Quality with an affordable price
Logo should be:
-Uniquerepresentative of a marine based product
-Denote Quality at an affordable price (sleek but not slick)
-Timelesswill last for many years to come
-Distinctivewill be on the side of every boat, on literature, etc.
-Logo that will represent the Catamaran Cruiser and Aqua Lodge boats
-Recognizablemust be visible from a distance
-Want logo to make others want to call us and buy a boat
OUR TARGET AUDIENCE IS:
Catamaran Customers are:
-Life long boaters (on boats growing up, etc)
-All income brackets and social groupsmany are Caucasian upper middle class with disposable income.
-Many are between 50 and 65 years of age
-Many are drinkers and gregarious
-Most have owned other boats first then buy ours for affordability, comfort, common sense features
-Most are husband and wife
-Most have seen our boats on the water and call the 800# from the side of the boat with the logo next to it
-Historically customers have disposable income to buy our boats, now many have to wait until they sell something
WE LIKE THESE DESIGNS:
We are open to creative ideas that fit the description above.
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