LET ME TELL YOU ABOUT US:
ClearBenefits is a well established benefits administration technology company in need of a marketing makeover that reflects the future of the company and the future of the fast-changing benefits industry.
Until recently, the company has been sales-driven. Marketing has played a very minor role.
Benefit administration is very complex, ClearBenefits simplifies the process by bringing together all the related benefit services from a number of providers, delivering a wide variety of benefit options to employees in a way that makes it easy to clarify their decision, and provide the supporting services that eliminate headaches for employers and benefits brokers.
HERE IS WHAT WE NEED:
We would like to develop an unique logo to go along with a tagline that reflects the future of our benefits administration software company and the future of the fast-changing employee benefits industry. Its no longer benefits as usual.
The logo will be used on the website, business cards, collateral, etc. We are looking for a simple, clean, smart, 2.0, approachable design that sends the signal that exciting new things are to come. Whitespace is a very good thing.
Pay no attention to the existing color scheme of the website, it will be totally redesigned to reflect our new positioning. The logo will likely be set against a white background.
We are open to new colors, but want to avoid the ever popular blue and grey as these are the color combinations of 80% of competitors.
The logo should include a tag line which is still being determined. The tagline does not have to be immediately adjacent to the logo. Heres are some of our tagline ideas
At work, for you.
For all the ways you work.
For todays workers.
The Choice is Right
A couple of points:
- ClearBenefits is the leader in benefit administration software, it is what they exclusively focus on.
- The content will emphasis the strength of the word Clear in the ClearBenefits name. For example, adding clarity to the benefits selection process. A Clear Vision of the Future. Bright new day for benefits. Uncomplicated choices in a complicated world. Shining a light for the future of benefits. Making benefits comprehensible.
- Benefits are very complex. ClearBenefits simplifies the selection process.
- Benefits are about employees. Their health and wellness, financial security, vacation savings, etc.
-ClearBenefits has the most comprehensive benefits administration package in the market.
OUR TARGET AUDIENCE IS:
There are three distinct groups that we serve benefits brokers, Human Resource Managers, and employees.
Our service is often sold through the benefits broker who represents and entire suite of insurance products. During a typical sales process we work with the benefits broker who then recommends ClearBenefits to the corporate client. Large employers will contact us directly to learn more about our leading benefits administration platform and how it helps their employees make educated benefits selections.
WE LIKE THESE DESIGNS:
http://www.ascentis.com/index.asp - the site is OK - logo not so much
http://corp.financialengines.com/ - site is clean, logo a bit too cute, but approachable
http://www.workday.com/ - clean logo, more than a bit boring
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