LET ME TELL YOU ABOUT US:
We are a new, private company being created from the merger of two existing companies: Convera (www.convera.com) and FirstLightERA (www.firstlightera.com). The new company will be called VerticalSearchWorks and offer end-to-end, SaaS solutions for publishers and advertisers to drive traffic and increase revenue.
HERE IS WHAT WE NEED:
We need a simple logo we can use on our web site as well as other digital marketing initiatives. The logo needs to be scalable so that it can be placed on widgets that are used for syndication and distribution on affiliate and partner sites.
OUR TARGET AUDIENCE IS:
1) publishers seeking to enhance the value of their content on the web,
2) advertisers seeking high value, targeted advertising and increased ROI
WE LIKE THESE DESIGNS:
We like designs with Web 2.0 look and feel. For example, we like designs such as HowStuffWorks, DropSend, and, crowdSPRING because of their simplicity, fonts, and colors that highlight different concepts in the brand.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We must have the company name exactly -- VerticalSearchWorks. Designs that incorporate the letters VSW will also be considered. We prefer blue and yellow (similar to the yellow on existing FirstLight ERA and Convera logos). We are flexible about fonts. Avoid using graphics that will complicate the design.
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