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LET ME TELL YOU ABOUT US:
Manna Pro's approach to animal nutrition is to develop products that promote vitality in horses and nurture thier development and life. For the past 161 years, Manna Pro has been a part of the community of horse owners, making foods and supplements that help animals grow healthy and strong. Over the years, we've improved and added to our line by listening and learning from our community. Our line of foods, supplements, and treats have become a standard in stables across the U.S. When horse owners choose Manna Pro they will get the results they are looking for because they will see those results with thier own eyes. Manna Pro believes that every animal that comes down our path deserves the best nutrition possible.
HERE IS WHAT WE NEED:
We are introducing a line extension to our Calf-Manna brand that is a supplement specifically for horses. The new product is called Horse-Manna and we need a stand-alone logo for that product that will be used on the package but also on premiums, in advertising, or on promotional material. Horse-Manna is a supplement that promotes vitality and health in horses by providing vitamins and minerals, protein for growth & development, flaxseed for a healthy skin and coat and other nutritional benefits for the horse. There is equity today in the bullseye logo (see attached) but we feel we have some room to extend it so it appeals to the horse owner.
OUR TARGET AUDIENCE IS:
Female horse owners between the ages of 30-50 years of age. These horse owners treat thier horses more as pets as opposed to livestock.
WE LIKE THESE DESIGNS:
Please visit www.mannapro.com to view existing product or program logos (Apple & Carrot Blasts, FlaxSnax/HoofSnax, Ribbons For Riders, Season's Treatings)
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
-Incorporates the bullseye image. At a minimum we will need to change the wording to "Horse-Manna" but you could choose to incorporate subtle horse imagery to the logo itself. If you do include horse imagery, I would keep it subtle as the package will include full color photography of horses below the logo (see attached example of Calf-Manna bag).
-A more modern version of the logo that uses a font/design that would better complement the newer packaging (see attached image of Calf-Manna bag).
-Feel free to include options that incorporate the current color scheme (185 red/PMS blue) or suggest a new color scheme (green/blue, etc.). Try to stay with 2-3 colors for the logo as the package will incorporate full color, horse photography).
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