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LET ME TELL YOU ABOUT US:

We are a whole food nutritional supplement-- we extract the juice from fresh fruits and vegetables. We then dry that juice into a powder, encapsulate it and package it for sale. This is a health food product. It is often compared (though we do not like the comparison) to a vitamin

HERE IS WHAT WE NEED:

A new logo- the beginnings of an entire packaging redo- and brand makeover. See www.juiceplus.com for our current logo and website.

OUR TARGET AUDIENCE IS:

Health conscious consumers- concerned about whole foods nutrition, freshness, earth

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must convey freshness, wholesomeness- nothing freaky, but something exciting

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