LET ME TELL YOU ABOUT US:
We have recently launched a new website called Free Investment Score www.freeinvestmentscore.com . For those designers in the US, this site will look familiar to the ubiquitous Free Credit Report site.
Free Investment Score is an online questionnaire that allows the average consumer to gauge their "investment health". The survey provides the consumer with a score similar to their credit score. They can retake the survey as many times to improve their scores.
HERE IS WHAT WE NEED:
We need a new logo that can be used across all our web properties (websites, landing pages, blogs, etc.). The logo needs to be able to carry the brand and still be simple enough to use in almost any web environment.
OUR TARGET AUDIENCE IS:
Our core audience is a slightly older demographic, 35 - 55, with investments or an investment portfolio. This audience will be thinking about the value of their assets and concerned about how their portfolio is performing. Our primary geographic target is US based and will have a middle to upper class financial profile.
WE LIKE THESE DESIGNS:
We don't have any specific favorites but we feel like the logo should include the words Free Investment Score. The design should give the audience a sense that we are trustworthy and credible. It's important to be credible as we will be providing detailed investment information to our members.
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