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Business Info

Business Name

Pine Lodge Inn

What is the exact name you would like in your logo?

Pine Lodge Inn

Target Audience

What is your industry?

Hospitality. We're a 90 year old Inn located in a resort community.

Describe the target audience for your logo

Currently, our busiest season is the snowmobile crowd in the winter season. Many of the guests have been staying at the Inn for 10 to 20 years.

We do not want to alienate our existing customer base but at the same time, would like to increase our occupancy rates in the Summer, Fall and Spring.

The traditional Inn style in Muskoka tends to be very rustic with alot of Pine. We've adopted a more urban rustic approach to our renovation and style.

As a result, we're targeting an audience that's looking for a boutique hotel/motel type of experience versus staying at a larger and/or corporate hotel.

What are the top 3 things you would like to communicate through your logo?

We are 90 year old Inn located in the Muskoka Region of Ontario, Canada. We've in the midst of a complete renovation of the property and would like the logo to communicate:

1. Refreshed/Revitalized
2. Boutique/Upscale/Stylish Image
3. Reflective of the Muskoka Image

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Image and Text is preferred.

What colors do you want to see in your logo?

Muskoka is Ontarios Favourite Year-Round Vacation Destination. 2,500 square miles of towering pines, sparkling lakes and rivers. It is known for many outdoor activites on a year round basis. Colours that reflect the natural or outdoor appeal are desired.

What colors do you NOT want to see in your logo?

Neons. Ultra-feminine Pastels.

Where will your logo be used (print, website, etc.)?

Website, Print, Signage and possibly logowear.

Do you have other info or links you want to share?

We've shared some files that may provide some guidance. The Muskoka_logo file is a logo used for the recent G8 meetings held in Huntville. The Pine Tree in the logo was inspired by Canada's Group of Seven painters, whose works were often inspired by scenic Muskoka. A logo that is reflective of the Group of Seven style, may work.

The other attachments are random Inn logos we like.



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