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Tell us what you need

What is the exact name you would like in your logo?

filo

What is your industry?

Health Care and Biotech

What are the top 3 things you would like to communicate through your logo?

- nurse icon - (a graphic artistic design illustration representation of a nurse) together with the name filo
- Care - We will care about our patients much more than any traditional health company
- Corporate brand that should imply trust

What logo styles do you like (image + text, image only, text only, etc.)

Image + text

Do you have any other info or links you want to share?

The Health Public System in Brazil (SUS) does not work well, and generate a poor experience for patients. SUS must cover more than 150 million inhabitants and lacks proper federal funding. Therefore, it may take weeks or months for a patient to get an appointment with a doctor or to schedule an exam (image). In addition, when a patient must manage his own health (with SUS) he many time feels lost and alone in the process. He does not know which doctor or specialty to select or even do not understand what the doctor is recommending in terms of exams and medicines prescriptions.
Filo.com.br is a new Health Tech company with a key differentiator versus other companies once it offers a structured concierge of nurses (in touch with patients through call center, chat, Whatsapp and SMS) to help the patience on their journey from the pre-appointment, post-appointment, exams and medicine purchase until they get 100% well.
Furthermore, only the large companies in Brazil can afford a private health program for their employees. This means that, there are more than 6MM companies in Brazil that do not offer a private health assistance to their employees that need to rely on the public system. We want to change this situation. Filo will offer an affordable but high-quality health system for Small & Medium Companies and their employees. Patients will be able to schedule exams and doctor appointments as well as purchase affordable medicines on line through an app with a gift card as the payment method.
An emphatic nurse is a great representation of a warm health care. Filo is an informal and common nickname for a nurse in Brazil, so we believe that branding the company with a nurse name will create proximity, warmth, and care relationship with patients. At the end of the day Filo will be a virtual nurse that will take care of patients from end to end. She will support the patient, stimulating health care and helping the patient to be self-responsible for his own health treatment, and not letting the patient drop off his treatment.
The Filo logo should carry an icon of a nurse attached to the brand name. The nurse icon has to be nice and caring, emphatic, welcoming but not in high resolution, but a more figurative graphic representation of this nurse we have been talking about. We intend to use this icon in many areas of the app and desktop/mobile site.
Please check the nurse icon in the attachment as a reference.
We intend to run a consumer research with this logo options.
Nurse Icon
Filo (brand name)
Vale Sua Saude (tag line in small font)

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