• Award$300
  • Entries22
  • Creatives17

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Background

Industry

Financial Services

About Your Company

Members of infinity groups, associations. The decision makers are multi-generational, and both male and female.
The owner, financial officer, and human resource director of the company makes the purchase.
They purchase benefits to make them competitive in the labor market.
They will initiate the purchase by asking for a quote over the internet. The quote will be follow-up on with email and phone. The final purchase will typically be made face to face with a sales person in their offices.
Every company we are targeting their budget has been set by what they are currently paying, and our pricing and benefit levels will be compared to the current amount being spent.
The buyer will expect a knowledgeable person to guide them through a complicate purchase.
This is a brand-new suite of products created specifically for the GHBA because the last attempt at doing this failed. Advantage was asked to help the GHBA start a new plan based on our reputation and expertise experience by their past president with his company’s benefit plans.
The experience with the prior association benefit plan was a failure and the competitor that we replaced was the sole reason.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Signage

Preferred Logo Style
  • Image + Text

  • Text Only

  • Image Only

Adjectives
ModernClassic
MinimalComplex
FeminineMasculine
PlayfulSophisticated
YouthfulMature
EconomicalLuxurious
OrganicGeometric
AbstractConcrete
Colors to Explore

Green

Blue

Logo Text

BeneFlex360

Top 3 Things

Membership matters, that association members are better together.
The complex nature of employee benefits will be simplified.
Advantages experience and reputation will improve their current situation.

Additional Info

GHBA.org is our first cleint, we would like to match thier colors. ABSBenefitAdvisor.com is our current web site, logo and color. This logo is for a product not for our company so it doesn't have to match, it would be good if there was some identiy flow, if possible

Materials

Contract
Files

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