Here's the client journey on crowdspring:
1.The client completed an interactive design brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented designers created dozens of unique designs.
- 220,000+ designers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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3.The client picked the winning design and received final files.
- Collaborate with the winning designer.
- The designer will implement final adjustments.
- The client receives full intellectual property rights.
LET ME TELL YOU ABOUT US:
We're a designer/manufacturer/marketer of casual living furnishings. Traditionally our products have been predominately for outdoor living use. We use post-consumer recycled materials as well as highly-recyclable metals and other resources in the fabrication of furnishings that are extremely durable, have exceptional color-fast qualities and are ideal for all-weather, all-season applications. Most of our product line is made in the USA.
HERE IS WHAT WE NEED:
This logo will be the visual representation of a soon-to-be launched power brand: ROCCKE Performance Furnishings. The Unique Category of this brand is "Performance Furnishings", hence the descriptor/byline. The products represented by the brand are "lifestyle" chairs, tables and other furniture items that all share a Brand Promise of Performance:
-They're smartly designed;
-They're smartly & beautifully manufactured in an environmentally-responsible manner,
-They're durable and will provide longevity of performance;
There is a tag line that must be incorporated in a subordinate way into the logo design as well:
"Smart! All Ways."
Key words/attitudes for this brand are "performance", "smart", "durable", "beautiful", "powerful", "appealing", "style", "design", "aggressive", "rock", "solid"
The logo must read equally well in color and black & white, large applications as well as tiny (such as business cards and letterhead. It will be used in print, signage, web, video and point-of-purchase display.
Logo must include:
the brand name: ROCCKE
the byline/descriptor: Performance Furnishings
the tag line: Smart! All Ways.
We'll need the final logo elements in color and black and white and in EPS & AI, with all colors Pantone specified.
OUR TARGET AUDIENCE IS:
End consumers, retailers, designers/architects, contract furnishings buyers, online buyers, furnishings trade publication readers.
While we target a 24-45 age demographic, our end-use customers are of all age groups.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We can tell you that the winning design will not be wimpy! We're looking for bold, smart, stylish, "see-it-across-the room" clarity. Simplicity and crispness are key.
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