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LET ME TELL YOU ABOUT US:

We're a designer/manufacturer/marketer of casual living furnishings. Traditionally our products have been predominately for outdoor living use. We use post-consumer recycled materials as well as highly-recyclable metals and other resources in the fabrication of furnishings that are extremely durable, have exceptional color-fast qualities and are ideal for all-weather, all-season applications. Most of our product line is made in the USA.

HERE IS WHAT WE NEED:

This logo will be the visual representation of a soon-to-be launched power brand: ROCCKE Performance Furnishings. The Unique Category of this brand is "Performance Furnishings", hence the descriptor/byline. The products represented by the brand are "lifestyle" chairs, tables and other furniture items that all share a Brand Promise of Performance:

-They're smartly designed;

-They're smartly & beautifully manufactured in an environmentally-responsible manner,

-They're durable and will provide longevity of performance;

There is a tag line that must be incorporated in a subordinate way into the logo design as well:

"Smart! All Ways."

Key words/attitudes for this brand are "performance", "smart", "durable", "beautiful", "powerful", "appealing", "style", "design", "aggressive", "rock", "solid"

The logo must read equally well in color and black & white, large applications as well as tiny (such as business cards and letterhead. It will be used in print, signage, web, video and point-of-purchase display.

Logo must include:

the brand name: ROCCKE

the byline/descriptor: Performance Furnishings

the tag line: Smart! All Ways.

We'll need the final logo elements in color and black and white and in EPS & AI, with all colors Pantone specified.

OUR TARGET AUDIENCE IS:

End consumers, retailers, designers/architects, contract furnishings buyers, online buyers, furnishings trade publication readers.

While we target a 24-45 age demographic, our end-use customers are of all age groups.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We can tell you that the winning design will not be wimpy! We're looking for bold, smart, stylish, "see-it-across-the room" clarity. Simplicity and crispness are key.

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