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Creative Brief

Who are you?

Riverhouse Partners Limited is a new executive search company. We focus on financial services, particularly at the high end of investment banking. We are new but have a long combined track record among the principals. Although out core is the City of London, we work on headhunting projects internationally including emerging markets and North America. Trusted, confidential, experienced, creative. We are not a recruitment agency. We are retained to provide bespoke solutions and consult our clients on the best people in the market and help them secure the best talent.

What do you need?

We will need a look and feel for the company. Intially we a re looking for the "look" or the logo with a view to putting together required letterhead and website.

We are ooking for something with gravitas and a high level of professionalism, however, we are also young and modern and dont want to come across "stuffy". Crisp, clean, smart, not too "media-like" or gimmicky, but still fresh. For colours we like bronze, charcoal,something a bit different. We are not the old pinstripe crowd, but the new modern international City.

Who Is Your Audience?

Our clients are the top end investment banks globally at the most senior decision maker level. Our look needs to reflect that. Our website will be viewed by potential target companies clients/candidates. The audience will be international.

Requirements

We Like These Examples

we like this for its simplicity and crispness (not the pictures!)
http://www.kortteliravintolat.fi/lungi.p...

we like http://www2.goldmansachs.com/ for the fact that the logo does not need to be a logo to look good

we like http://www.heidrick.com/ and http://www.russellreynolds.com/ for the same reason as well as the fact that they are the type of competiton we have even though we are small and they are huge

We Absolutely Must Have

the logo/letterhead should be simple and easy to lead in email format. No complex moving pictures or huge background graphics or gimmickry that makes loading difficult. The website will initially be some 4-5 pages maximum with company description, our profilesand pictures, maybe a link to our newsletter or similar and contact details

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