• Assured$300
  • Entries107
  • Creatives55

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Background

Industry

Financial Services

About Your Company

We provide credit cards for credit challenged consumers in a variety of retail (furniture, home improvement, jewelry, tires) and service (medical, dental, cosmetic surgery, seminars) locations. We are very similar to an in-store department credit card. 

One critical aspect to our business is our retail partners. Our product is offered in-store to assist stores “close the sale” and therefore our partners must see value in our financing product for them to offer it to their customers. Our new logo must appeal to both customers AND retail partners.

TARGET AUDIENCE
We have two audiences: consumers and partners. 

Our consumer is credit challenged and typically would be denied for credit by large banks and credit cards. They are seeking goods and services they normally wouldn’t be able to purchase without our product. They are cash strapped and usually live paycheck to paycheck. Because our product is used for a variety of goods and services nationwide, we appeal to both young and old, male and female. Our consumer tends to have less income than average. 

Our Partners are the retail and service locations whose sales we help increase by having our product in their locations. For example, a furniture store signs up for offering our product to their customers. When the furniture store has a customer who doesn’t have the means to by the sofa they want, we provide the financing to the customer, thereby allowing the furniture store to close the sale. Without our Partners, we wouldn’t have customers because we are not a direct to consumer product. Customers must apply in store.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Outdoor

  • Signage

Preferred Logo Style
  • Image + Text

Adjectives
ModernClassic
MinimalComplex
FeminineMasculine
PlayfulSophisticated
YouthfulMature
EconomicalLuxurious
OrganicGeometric
AbstractConcrete
Colors to Explore

Purple

Blue

Green

Logo Text

Vive

Top 3 Things

Power, Trust, Success

Materials

Contract
Files

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