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Tell us what you need

What is the exact name you would like in your logo?

i2ogreen

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

Our product is a chemical solution that is extremely effective at odor control. i2ogreen is the master brand and there are different products and labelling for the different use patters, including: pet, household, sports, industrial and smoke odor control.

"IoGreen" is how the product is pronounced, but the product uses aqueous free iodine (i2), so having the 2 in there helps tell the story.

In terms of brand attributes, we want the logo to convey: scientific, eco-friendly / safe, and "fresh" / "clean".

The logo will be prominent on the label of the bottled product, which will be sold at retailers. So if you think about going to the store and buying a bottle of cleaning product, we want a logo that will look appropriate being used that way.

The product really works well at knocking down smells by neutralizing odors chemically... for example it oxidizes ammonia, sulfur and other bad smelling chemicals and makes the smell undetectable to humans.

We want our customers to see the product on the shelf and want to try it because the logo is eye catching but also shares similarities with other products commonly seen on the shelf, like "febreze"

What logo styles do you like (image + text, image only, text only, etc.)

we want our logo to be image+text

our colors are green, black and grey with purple accents. the bottles are purple though, so the logo should only have minimal use of purple.

Other brands that we like are:
1) glacieu smart water
2) voss water
3) ogo oxygen water
4) zico coconut water
5) vita coco coconut water
6) hint flavored water
7) bottlegreen sparkling

Do you have any other info or links you want to share?

our company is called clarion (www.clarionwater.com). We are expanding out of hydroponics into odor control products.

Iodine is a stronger cleaning / sanitizing agent than chorine (bleach), but doesnt have the harsh smell. it is non toxic and non carcinogenic. It is safe for people, pets, plants and the planet.

Something like "smart water" is really right on point because it captures all the different aspects of brand image we're looking for.

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