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Tell us what you need

What is the exact name you would like in your logo?

Rule6 Consulting or Rule6

What is your industry?

Consulting and Professional Services

What are the top 3 things you would like to communicate through your logo?

Experience, Creativity, Confidence

What logo styles do you like (image + text, image only, text only, etc.)

Text / text art - am open to text and image but not image only.

I initially pictured the name - Rule6 - with the 6 being part of the word - no space. I also pictured the 6 as a flame - a gas flame - single flame that is shaped like a 6. I am open to other interpretations - that is just what I initially pictured.

I also would like to see some options with a color gradient moving from blue to orange - as a flame does - perhaps from left to right displayed via the color of the text. Again - I am not locked into this - its just the first image that came to my mind. I would like to see other interpretations that capture the sophistication and minimalist style I want.

I do not want "flame" fonts - where all letters are flames or are on fire.

Do you have any other info or links you want to share?

This is an HR consulting practice led by a man with deep experience in a number of industries. The inspiration for the name of the business - "rule 6" - is from a foundational article called Rules of Thumb for Change Agents. There are 11 rules - rule 6 is "light many small fires". This particular rule has been a guiding force in my work spanning 30 years. To make big and difficult changes - you have to start small ...in many places - but the central image is the flame and "illumination". Illumination because - what you need for change is always right in front of you - the hard part is seeing it. So two themes I I want to capture in the logo - the flame / fire; and illumination. This context is very professional, corporate, "C-suite" executives without appearing stodgy / conservative. So a balance of stability and maturity while also conveying creativity and cutting edge expertise. Sophisticated / minimalist.

The following websites convey the kind of image I want to capture.
http://www.pontoonsolutions.com/
http://simonfosterdesign.com/home/
http://www.spokehq.com/

I also like the style of artwork here:
http://www.navigant.com/professionals/

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