About Your Company
Cinelight is a European seller for professional lighting equipment for the photo, video and film industry. All products are manufactured under Cinelight brand, we do not sell generic or other brands products.
The main goal is to supply reliable equipment with up-to-date design and features. We try to make a difference on the market by constantly improving our products and developing new ones closely following our customers feedback.
In terms of brand identity, we aim for the technical approach as we mostly address to the pro-summers and professionals in the industry.
The primary target audience are 25 to 45 years old males who work in the photo, video and film industry.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
Professionalism, Technical, Modernity
- A starting point could be to center the logo around the letter “C” as the graphical part then continue with the rest of the letters "INELIGHT" or make a standalone graphical symbol + "CINELIGHT text
- We prefer a more technical / modern font for the "CINELIGHT" text
- Well defined, geometrical shapes
- Logo format: landscape (graphic+text on the same line)
- The color pallet must include the blue shade of the cinelight.com website
- The logo should nicely fit in our website upper-left corner (www.cinelight.com)
- The design should reflect the industry to which the company addresses to (video & film lighting)
- The graphic symbol must be independent from texts as it will appear as a watermark on several documents or products body / packages
- Easily scalable & adaptable / animable for different types of media advertisements
- The logo design must be equally impressive in black and white
- A well-balanced logo through proportion and symmetry
- Clean, minimal logo design is preferred, with no shadows and gradients added
- We do not want to include elements like: photo lens, camera or camcorder, film rolls, household lamps and bulbs, classic or retro fonts
- Could include elements like: studio light, light barndoors, Fresnel lens
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