boost Coaching & Leadership Development
Possible tag lines: Boost Your business, your work, your life or The people company
What do you do?
Coaching, leadership development and training to people in the Music, Film, Advertising, Fashion, Publishing, Arts industries, Also work directly with artists musicians with one to one coaching.
What is the exact name you would like in your logo?
What is your industry?
Describe the target audience for your logo
Creative industries, organisations/people - Music, Film, Advertising, Fashion, Publishing, Artists etc..
Established or up and coming small creative businesses
Established or up and coming musicians
Individuals or leaders in creative industries
Creative leaders who are looking themselves for personal leadership development. Ambitous, bright minded creative individuals who are running their own business or working their way up in a creative industry organization.
What are the top 3 things you would like to communicate through your logo?
Fresh, contemporary, friendly, credible(cool of the moment)
High end, warm. light, clearwater element that denotes credibility and trust. Attractive, credible, professional, modern, light, clean, sparkle, rational but not conventional. Not corporate or too masculine! Needs to appeal to both genders.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Text with a lower case b , not wide bold font, would like a small icon of some kind with the text. Im not keen on rockets though!
Although boost conjures up quite a bold image it is important that it is not brash or too in your face, It needs to be contemporary but classy, too look cool (as in coveted, fresh & contemporary) and creative, but clean & simple. These examples explain what I mean by this particularly this daydream one: http://logopond.com/gallery/detail/43536 - concept wise like the idea of a symbol of some kind with the ont..
What colors do you want to see in your logo?
Fresh modern colours such as birght apple green, aquamarine, bright swimming pool blue, light orange juice etc.
What colors do you NOT want to see in your logo?
brown! Mustard, navy, drab primary colours that look too corporate or masculine.
Where will your logo be used (print, website, etc.)?
All mediums, primarily 2D for website, business cards, stationary and training materials.
Do you have other info or links you want to share?
The design wants to sit comfortably as a logo for a record label or fashion label. It's imperative that the design does not come across as cold and corporate, the companies style is friendly, approachable, professional, creative and warm
A unique and special logo for boost and possibly icon, I prefer font with icon or something with it than just font. Two colour version , black & white version, potential to animate transferable to all stationary, digital imprints and web.
Creative and innovative thinking organisations who want to nurture and retain exceptional talent, step up their leadership team or try a new approach with struggling managers/ artists/creatives.
Market aimed at London/ New York initially, going global later in the year.
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