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LET ME TELL YOU ABOUT US:

We are LRS Outfitters, and we are a new clothing company launching in the Spring of 2010. We will have polos, tshirts, pants, shorts, jackets, fleeces, etc. You can look at attached to see an example of several colors in our "Lake Line."

LRS stands for "Lake. River. Sea." - our tagline. We are the only clothing company dedicated to fishing on the lake, river and sea. Our brand has three different lines of clothing and accessories:

Lake Line: Represented by Bass Fish Logo

River Line: Represented by Trout Fish Logo

Sea Line: Represented by Blue Marlin Logo

I need you to develop a logo that will represent the entire LRS Outfitters clothing company. It will be used:

On the website.

On the clothing as a hang tang.

On tshirts, hats, etc.

Please DO NOT use a particular species of fish to represent the brand. (Examples: Trout, Bass, Blue Marlin, etc.)

We want a universal logo that represents a fishing/outdoor brand focused on clothing for the lake, river and sea.

HERE IS WHAT WE NEED:

1. Logo - We need a logo that will be used to represent the brand online at LRSOutfitters.com which will be the primary retail store.

2. Hang Tag - We will also sell in outdoor and fishing stores so it would be cool to see how this logo would be carried over into a unique die-cut clothing hang tag. The hang tag will go on our polo shirts, shorts, etc. Winner must show hang tag design.

OUR TARGET AUDIENCE IS:

Men who are looking for stylish and comfortable clothing and gear. They are 18-50 and avid fishermen.

Bass Fishermen

Fly Fishermen

Deep Sea Fishermen

Saltwater fishermen

WE LIKE THESE DESIGNS:

Something clean and memorable. Something that carries nicely into a hangtag and for use on clothing.

http://www.southernpointco.com/

http://laterallineco.com/

http://www.southerntide.com/

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

1. LRS Outfitters

2. Tagline: Lake. River. Sea.

Please DO NOT use a particular species of fish to represent the brand. (Examples: Trout, Bass, Blue Marlin, etc.)

We want a universal logo that represents a fishing/outdoor brand focused on clothing for the lake, river and sea.

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