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Business Info
Business Name
Newcastle Marketing Services
What is the exact name you would like in your logo?
Street Bingo (.com and .co.uk)
Target Audience
What is your industry?
Bingo (online bingo website)
Describe the target audience for your logo
The logo is to appeal to bingo players (Majority of which are female i.e. Women 70%, Men-30% with the average age of 37.7) and readers of local newspapers such as Sheffield and Doncaster Star, The News portsmouth.co.uk, and Edinburgh Evening News and should be created with them in mind.
What are the top 3 things you would like to communicate through your logo?
The logo needs to portray the essence of Street Bingo which is a local friendly and fun bingo site ran by a local newspaper publisher such as those referenced above.
To design the logo it is important to understand the online bingo industrys theme, therefore please look at bingo sites (google word bingo) including Crown Bingo, Bingofriends, Foxy Bingo, Jackpot Joy, Gala Bingo and Mecca Bingo.
NB. Only use above competitor sites as a reference and to familiarise yourself with the online bingo industry. The logo must differ to and be an improvement on competitors in order to stand out in this cluttered marketplace.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Text and image
What colors do you want to see in your logo?
I have no set colours in mind as yet but most bingo logos adhere to the following:
bright, vibrant colours (normally 2/3)
Use of gradients and outlines
'Fun'/Cartoon/Strong Fonts
Shine/Shadow/Bevel effects to make text 'pop'
Web 2.0.
What colors do you NOT want to see in your logo?
Dark, dull and pastel colours
Where will your logo be used (print, website, etc.)?
Both web and print as although brand 'Street Bingo', will be an online bingo site it will do most of its marketing in local newspapers.
Do you have other info or links you want to share?
I would like vector based files of the logo designs.
Materials
Contract
Files
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