Newcastle Marketing Services
What is the exact name you would like in your logo?
Bingo Today (.co.uk)
What is your industry?
Describe the target audience for your logo
The logo is to appeal to bingo players (Majority
Women-70%, average age 37.7) and readers of local newspapers such as Sheffield and Doncaster Star, The News portsmouth.co.uk, and Edinburgh Evening News and should be created with them in mind.
What are the top 3 things you would like to communicate through your logo?
The logo needs to portray the essence of Bingo Today which is a local fun and friendly bingo site ran by local newspapers such as those referenced above.
To design the logo it is important to understand the bingo industrys theme, therefore please look at bingo sites including Crown Bingo, Bingofriends, Foxy Bingo, Jackpot Joy, Gala Bingo and Mecca Bingo.
NB. Only use above competitor sites as a reference and to familarise yourself with the bingo industry. The logo must differ to and be an improvement on competitors and stand out in a cluttered marketplace.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
text and image
What colors do you want to see in your logo?
I have no set colours in mind as yet but most bingo logos adhere to the following:
bright, vibrant colours (normally 2/3)
Use of gradients and outlines
Shine/Shadow/Bevel effects to make text 'pop'
What colors do you NOT want to see in your logo?
Dark, dull and pastel colours
Where will your logo be used (print, website, etc.)?
Both web and print
Do you have other info or links you want to share?
I would like Vector files of the logo design.
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