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Business Info
Business Name
Koa Organic Water
What is the exact name you would like in your logo?
Koa Organic Water
Target Audience
What is your industry?
Our industry is the $5B U.S. Convenience Bottled Water Industry. We dont produce bulk water jugs or gallons, we only produce .5 Liter and 1 liter bottles.
Describe the target audience for your logo
Our typical consumer is a middle-aged female who is married and living outside the Midwest. She doesnt have children at home, she has a college degree, and she is upper middle class. She is very physically active and is involved in a variety of extracurricular activities, and has a membership to both a Gym and a health spa. She identifies herself as a democrat and would tell you that she is an early adopter of many natural products. She drives a Prius, shops at Whole Foods, and considers herself an integral part in helping to protect the environment.
What are the top 3 things you would like to communicate through your logo?
A high-status image of a bottled water is based on two primary components:
1. Perception of personal healthfulness
2. Perception of environmental healthfulness
We want to be known as the healthiest water in the world. Healthiest for you, healthiest for the environment.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
This logo will be used on a bottle of water. We are open to all image ideas.
What colors do you want to see in your logo?
We are open to all color ideas.
What colors do you NOT want to see in your logo?
No limitation
Where will your logo be used (print, website, etc.)?
On the bottled water product itself, in print ads, on t-shirts/hats/etc, on a website, and on in-store advertisements.
Do you have other info or links you want to share?
We are looking for a logo that looks "75% Movado, 25% Tree Hugger". We are not looking for your typical "crunchy" packaging like Cliff Bar or Sun Chips. This is a high-end, aspirational product that should have a hint of "down to earth" but not the other way around.
Materials
Contract
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