What is the exact name you would like in your logo?
What is your industry?
Alternative display advertising -- (physical, indoor/outdoor, out-of-home)
Describe the target audience for your logo
Anything from small mom-and-pop businesses, to large multi-national corporations.
What are the top 3 things you would like to communicate through your logo?
Play on words in company name (Vertical -- Ground) suggests that we want to "turn conventional advertising on its side" -- we want to differentiate our approach from traditional advertising mediums -- ours will be new, dynamic, engaging, creative, larger-than-life, and unique displays.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Open to anything. Leaning toward Text + Image. Something clean cut, but edgy/modern/sophisticated/sleek.
What colors do you want to see in your logo?
Open to a wide range -- but more easily envision dark colors or at least dark contrasts.
What colors do you NOT want to see in your logo?
No pink, purple, red.
Where will your logo be used (print, website, etc.)?
Everywhere -- print, website, promotional materials, etc.
Do you have other info or links you want to share?
Can include industrial shapes/images in the logo (e.g., building, bridge), anything to extend the play on words in the title (relating to "vertical" or "ground"), or can illustrate something about collecting and transmitting data.
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