• Award$350
  • Entries73
  • Creatives26

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LET ME TELL YOU ABOUT US:

Lone Wolves NYC is a group of independent consultants and entrepreneurs who meet periodically to connect, create opportunities, and learn. Members include former CEOs, serial entrepreneurs, general counsels, strategists and much more. All members are ex-executives and focused on the broadly defined media and entertainment space. Most are helping to create new digital businesses in media -- or to reinvent old ones. The group is about 75 people and growing.

HERE IS WHAT WE NEED:

We need a logo that makes us seem friendly. "Lone Wolves" seems to work as a descriptor, but we don't want to come across as anti-social (after all, we've gone ahead and formed a pack). Right now, we will use the logo on LinkedIn and on our ning site. If we keep growing, we may have a "real" website someday and we want it to look spiffy.

OUR TARGET AUDIENCE IS:

New Lone Wolves: senior-level folks who are either consulting independently or starting their own businesses. As a group, the LW's are innovative: they are getting hired by media companies to start new ventures or rethink old business models or put a deal together. We want our target audience to see us as a group that can help them make connections, source deals, find business partners, learn about adjacent industries, and -- most important -- think different.

WE LIKE THESE EXAMPLES:

I love retro designs, but they may not be most appropriate for this group, so feel free to go your own way.

http://www.marlowanddaughters.com/

http://gorillacoffee.com/

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Wide open: wolf/no wolf, words/no words -- your call.

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