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LET ME TELL YOU ABOUT US:

We are a family (two brothers and a sister) owned liquor store in Miami, Florida. We cater to a wide demographic. Our customers are from all walks of life. We have millionaires and people struggling to make ends meet purchasing from the store. We bought the store three weeks ago and named it Big Game Liquors. The name comes from the fact that my brother and I like deep sea fishing and all kinds of sports. This is the anchor store (hopefully) to what we expect will be a multi-store business throughout South Florida. We expect to market to the young, but legal, South Beach partygoers and the sophisticated wine and high-end spirit drinkers.

HERE IS WHAT WE NEED:

We want a simple but recognizable design to build our brand around. It should be distinct and able to be used on shirts, hats, coolers, and print advertisement. We do not specifically want a direct tie in to sport fishing or hunting.

OUR TARGET AUDIENCE IS:

Middle to upper middle class, party-goers, fishermen, caterers. We want them to know that we are a complete service liquor store with fine wines, spirits, and a large assortment of beer.

WE LIKE THESE DESIGNS:

Like the color green or red. The font should be clean and legible.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We don't want to see fish in the logo and not sure if we want a bottle as our logo. The name needs to be clearly legible but with style (whatever that maybe).

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