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LET ME TELL YOU ABOUT US:

We are a small automotive parts business catering to European automotive enthusiasts. We offer services and parts from simple replacement items to full comprehensive car upgrades. We offer one of the largest selection of parts for European automobiles.

HERE IS WHAT WE NEED:

Our logo needs a little refresher. It can be viewed on our website www.purems.com.

The problem we have is the logo is too long and thin. We'd like the height/width ratio to be a little easier to work with. Our website currently uses primarily reds and blues, and we'd like to stick with similar colors, red, blue, white, blacks, but we're open to some variations which may help freshen the look.

Our logo will be used throughout the website, on photograph watermarks, t-shirts, and print and web advertising. It should work well in all those media.

OUR TARGET AUDIENCE IS:

Our target is primarily men, 21-40 and car enthusiasts. We want to portray that we specialize in fine automobiles, and are not just a discount Wal-mart selling cheap low quality components. We offer the highest quality parts available, which sometimes come at a premium price.

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