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LET ME TELL YOU ABOUT US:
Storelli Sports is a US-based manufacturer of protective soccer equipment founded in 2010 by a team of dedicated soccer players.
We focus exclusively on protective equipment we believe that enough brands focus on fancy items like shoes and shirts, but there is not enough focus on producing high-performance protective gear that minimizes injuries and allows players to have fun and play at their best. It is precisely this realization (and our personal frustration with not being able to find readily available protective gear) that planted the seeds for the creation of Storelli Sports
We will sell our items both online and in stores. Because we will be selling online, our products and brand identity need to look cool and grab the attention of our customers.
HERE IS WHAT WE NEED:
We need a cool logo and font treatment for "Storelli". The logo and font treatment should convey the following brand attributes:
- Invincibility (we are a high-end protective equipment company)
- Cutting edge (our product offering will be differentiated by innovation)
- Clean and sleek (both our logo and our products will have a clean and sleek look. Our products will look cool, but it will not be flashy)
- Stealth (think of the image and feel that a stealth fighter jet conveys. Our products will be worn under uniforms. Thus, in some way, it is stealth equipment)
Usage of logo:
The logo will be used on multiple type of equipment and protective apparel. Please ensure that the logo and the font treatment can be used together or separately. Additionally, make sure the logo can be placed on various parts of a piece of garment. E.g., on the waist band, on the cuff, on the back of a goalkeeper's glove, on a shin guard, etc.
The logo needs to be friendly for screen-printing or silkscreening. That means it should be in the same shade. Just think how all sports logo are in a solid color, i.e., Nike, Underarmor, adidas, etc.
Logo designs that we like:
- Nike, underarmour, adidas
You can also play around with variations of a logo we already have. Please see the attached file
OUR TARGET AUDIENCE IS:
Our audience will be regular soccer players. It needs to appeal to a wide age range, from teenagers to professional soccer players.
WE LIKE THESE EXAMPLES:
- Nike, underarmour, adidas
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Please DO NOT submit a logo with a soccer ball in it.
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