• Award$200
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  • Creatives28

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Creative Brief

Who are you?

We are the home owners' association of The Great Satilla Preserve. We are a home owners association which owns a 2500 acre tract of land. On this tract we have 45 home sites, a clubhouse and settlement area with guest cabins (only used by members), equestrian stables and pastures, sporting clays circuit, white sand river beaches and 2000 acres of Satilla River flood plain. We have 50 members who own this mixed use development which offers equestrian, hunting, fishing, camping and hiking.

What do you need?

A functional logo which will be used on letterhead, shirts, t-shirts, hats, license plates and bumper stickers. It will be embroidered on the shirts and hats.

Who Is Your Audience?

The logo is for our association members as well as the public. We are very proud of our property and want to wear hats, shirts, etc that bear the logo. But we also want to establish the brand for our property to increase notoriety and increase the value.

Requirements

We Like These Examples

I don't have any examples of logos to show. However, I would like to incorporate the images that are attached to this email. The most prominent part of our property is the Satilla River and the adjacent swamps that are filled with Cypress Trees. We want to emphasize this in the logo. My initial, "inartistic attempt" to show you what we want is attached as a pdf file. The pictures below are other examples of our property including the cypress trees, river and our clubhouse.

We Absolutely Must Have

- Our name is "The Great Satilla Preserve"

We do not have colors yet. Most likely this would be natural colors like browns, greens, oranges, yellows. Probably not the "true" color, but shades of those listed, like a grayish-brown, olive green and a burnt orange.

Materials

Contract
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