LET ME TELL YOU ABOUT US:
We are posting this on behalf of the Ojai Valley Land Conservancy (OVLC) http://www.ovlc.org. OVLC is a volunteer, community-based group of private citizens working for the common goal of preserving open space in the Ojai Valley (CA) for your benefit and the benefit of future generations. We are currently in site redesign, so use the site as reference for content, not design.
HERE IS WHAT WE NEED:
A logo to be used on a new website and in printed marketing material. It should incorporate OVLC and Ojai Valley Land Conservancy. To be delivered in multiple useful formats, i.e. layered PSD and TIF with transparency, PNG, JPG, GIF, favicon.
OUR TARGET AUDIENCE IS:
Currently tend to be over 40, educated, environmentally aware, interested in quality of life, connecting with the outdoors and nature. Hope to bring in some young families, preserve recreationalists, local business people who realize the economic value of keeping our community the natural place it is. Want audience to know that we do what we do to nurture their connection to nature, and to the land. And that it takes a community working together to do that.
WE LIKE THESE DESIGNS:
Color palette: Floral Spice http://www.colorschemer.com/schemes/view... Descriptive Words: earthy, natural, simple, clean. Possibly use a Quail motif and/or White Oak tree/leaf. OVLC really likes the hand-drawn logo that incorporates nature here: http://www.naturalist-for-you.org/ . Michael Schwab style (www.michaelschwab.com) may be a nice model: sihouetted with a somewhat heavy brush. simplicity of image and color. conveys meaning without words.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Not too cluttered or flashy.
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