LET ME TELL YOU ABOUT US:
Name Change Express is a site dedicated to simplifying the process that brides go through to change their names after getting married.
As our target is predominately newly-wed brides, we are seeking a brand that appeals to their taste. Our brand personality is represented by a young 27 year-old bride with a busy professional and social life. As such, we feel that soft, modern, light colors with feminine and wedding/post-wedding appeal are key and preferred. Key words to help you think about our product are "elegant", "full-service", "modern", "convenient", "fast", "secure".
We're also in the process of completely revamping our current website, so DO NOT stick with the current colors on our site - think totally out of the box as to what colors, themes, etc would be most inviting for our target market. This site was a template thrown together and really is far from what we like or what we want to look like.
HERE IS WHAT WE NEED:
We need two things:
- A logo to use to represent our company on both the website and company stationery.
- A tag-line to be included with the logo that describes our services. Share with us your inspiration!
As we want to support creativity fairly, here's how we propose to make this work on the system.
- If we choose your logo design and your tag line, you win both awards #1 and #2. If we choose to go with a tag-line other that what you propose, you will only be paid award #1. Note, if your design is chosen, you agree to incorporate the final tag-line within 2 days to be called the final design.
- If we choose to not use your logo but only your tag line, then we will award amount #2. You release all claims you might have on the tag line and transfer ownership to us. We will ask the winner of the logo work to incorporate the tag-line.
OUR TARGET AUDIENCE IS:
newly married brides in the US...over 2.2 million every year in the US alone.
WE LIKE THESE DESIGNS:
Very clean logos that our target market will identify with. I'm seeking high end work so do your best!
Here are some logo designs we personally like, but shouldn't influence your style:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We'd like ideas on icons to be included in our logos - we're not set on what, but we're open to ideas. Note, our competitor uses a pair of rings, so that might be out of the question.
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