LET ME TELL YOU ABOUT US:
Naked is Free was started by a group of friends while on a cruise a few years ago. We were tired of how expensive things were in life and finally came to the conclusion that the only really free thing in life is to be naked (or "nekkid" as some from the South would say). Several fruity drinks later, we convinced ourselves that there was an opportunity to start a website with that theme and print it on various apparel bearing a different characterized logo theme on each. We are still on that voyage still great friends, and are still confident that we can be successful. But, along the way, we hope to pick up several new friends!
HERE IS WHAT WE NEED:
We are looking for a logo to go along with our new t-shirt and clothing business. The clothes are casual, and it will be mostly by word of mouth - but we want the logo to be something that lasts. Our concept is to use little naked people doing various activities with the tag line "Naked is Free" included in the illustration/design. (Naked is Free has been trademarked and copywrited.)
For instance, we might have the following:
- a little naked people with different sports activities (skiing, surfing),
- a little naked person hanging out on a famous landmark (on top of the St. Louis arch, or standing by the Eiffel Tower),
- or a little naked people to celebrate the holidays...
* a little naked person hanging ornaments on a Christmas tree,
* a little naked person having a siesta near a large sombrero
Each with the Naked is Free logo included... You guys get the idea...
We want the logo to be fun, a little edgy, but definitely not too descriptive (if you know what we mean). - We really want the little naked people to be the center of attention and something that our customers will want to have several different variations of.
We would also like to see some abstract work as well as some with an earthy, green overtone.
Additionally, since there are potentially so many derivatives of these logos, we may elect to enter into a longer term relationship with the Creative Designer. We will also provide reciprocal link recognition from our site to your site.
What could this be similar to? Something like the "Co-ed Naked Lacrosse" or a "Life is Good" type logo. They both are clean and have longevity to them that we are requesting.
OUR TARGET AUDIENCE IS:
Our target audience is young, active adults (18 - 35) and those that are older, but young at heart! (40-50 year olds who think there 25!)
WE LIKE THESE DESIGNS:
We have attached a few pictures that we drew over a few drinks to give you an idea. Although these are really stick figures, we do not necessarily want this basic of stick people. Hey, we never said we were artists, did we?
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
- We need any logo to be clean we all have kids and we are looking at humor with the naked people nothing sexual, obscene, or inappropriate will be selected.
- We will also need to have the exclusive license to the image and derivatives of such for future use.
- The use of color is open, but we do not want more than 5 colors in a single design as these will be turned into a stitched logo on a shirt.
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