mylowrate.com is a web 2.0 web portal that allows consumers to apply on-line and be approved instantly without sales agent intervention. The website is content rich so that virtually any question the consumer may have can be answered in detail via video, audio or text with the right, professional answer - something you don't always get with salespeople.
We're looking for a clean, modern, web 2.0 look. Something that says we're different in our approach if possible (I know a lot to ask of a logo).....
This site may move into other instant offerings so the use of a "home" in the logo should be avoided.
The elimination of the loan officer allows for a "get it when YOU want it" application with instant approval and also allows for the cost savings to be passed along to the consumer in better interest rates and lower closing costs.
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