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LET ME TELL YOU ABOUT US:

This is a famous live music venue next to Wrigley Field in Chicago. The bar wants to update their old logo to give it a vibrant music theme. They would like to see the new logo mark to look like a 3D music stage that is inspired by their old logo. They are open to new fonts that remind one of the old logo. Text should read The Cubby Bear Chicago est. 1953. The test would be set with a 3D mark that looks like a stage with the architecture of spot lights, speaker boxes, and scaffolding.

The challenge is to update the old concept so Cubby Bear does not lose it brand identity.

HERE IS WHAT WE NEED:

Design a new logo that includes the required Text (The Cubby Bear Chicago est. 1953) and build a new Mark. The logo should be a strong music inspired brand.

OUR TARGET AUDIENCE IS:

Adults 21+ Sports and Music Fans. Strong Chicago cultural identity.

WE LIKE THESE DESIGNS:

Attached is the original and some image samples.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Must have "The Cubby Bear Chicago est. 1953" and a incorporate sound/music stage theme.

Looking for a 3D graphic and text.

Edgy is great but the text, layout, style and presentation has to be professional grade.

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