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LET ME TELL YOU ABOUT US:

what we are about

Mission statement

MuscleDog is the ground-breaking social network that provides an infinite source of knowledge where fitness enthusiasts can instantly discover and share their personal philosophies towards leading a healthier lifestyle.

About Muscledog

MuscleDog distinguishes itself as the premier fitness social community geared towards informing and motivating fitness enthusiasts about how to lead and incorporate healthy living into their daily routines.

Our virtual community provides its members with fitness-oriented information, which establishes emotional ties throughout the network. Communities formed within the MuscleDog network provide an outlet for members to spontaneously express their interests, goals and ideas towards leading a healthy lifestyle.

By connecting to a diverse network with user-friendly functionalities and interactive fitness tools, MuscleDog members are able to exchange motivating fitness content on a free-flowing basis.

Change your physique, self esteem and fitness outlook by joining MuscleDogs dynamic member base.

HERE IS WHAT WE NEED:

We are looking to re-design our logo for our fitness social community website. We want to design a logo that is marketable for both men and women (NOT too masculine not too feminine). We want it to look professional yet stimulating/creative with neutral colors. .

The logo will be displayed on the home page and used through out the site. We will also market our logo on tee shirts, banners, link exchanges, magazine advertisements, and other promotional give aways (towels, water bottles, vitamin boxes etc.)

OUR TARGET AUDIENCE IS:

Our target audience is fitness enthusiasts (not your average beginner) to bodybuilders/figure competitors and everything in between. (Similar to Men's Fitness, Womens Fitness, Mens Health, Womens Health, Muscle & Fitness, and Muscular development magazines target audiences).

Ages 20-50

36% age 25 and under

39% age 25-44

25% age 45+

Not limited to any race or gender

Male: 51%

Female: 47%

WE LIKE THESE DESIGNS:

We like bold colors neutral colors

Bold and visible font

Eye catching, symbolic to fitness community

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

We dont want to see pastel colors, cartoon like figures, or gender specific logo

The logo must be the web sites name MuscleDog

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