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Tell us what you need

What is the exact name you would like in your logo?

McMurtrie Mile, McLaren Vale

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

1.) We need you to create a fun and fresh 'character' of 'Mr M' who will work for tourist photo ops when blown up to life size but which can also be used on a much smaller scale on our website. He should be in a position that works well for photos eg raising a wine glass and appeal to adults aged between 25 and 35.

2.) Due to very sensible regulations on advertising alcohol to children this character cannot be at all childlike or cartoonish in character.

3.) Our existing McMurtrie Mile logo (attached) needs to be incorporated into the character and our signature green colour of pantone 376C needs to be strongly evident.

What logo styles do you like (image + text, image only, text only, etc.)

We want a 'Mr M' character suitable for being made into a lifesize cut out for consumers to have their photo taken next too.

We need a distinctive 'character' than includes our existing McMurtrie logo (see attached) and is fun and encourages people to take a picture with it - maybe raising a wine glass?

Do you have any other info or links you want to share?


The McMurtrie Mile is a group of wineries and restaurants on the McMurtrie Road in McLaren Vale who offer wine tour packages. Please visit www.mcmurtriemile.com.au for a better idea of what we do and our style.

Please note that our corporate colour of pantone 376C must be incorporated into the character.

The idea of this logo is that it will be blown up to life size and used for visitors to pose next to in addition to appearing on our website so we will require a very large high resolution image suitable for lifesize printing



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