LET ME TELL YOU ABOUT US:
Manna Pro manufactures and sells animal feed and nutrition products across the US. Its primary market segments are equine (horses), cattle, goat, and rabbit. Products are primarily sold in local feed dealers in rural and suburban/rural areas or large farm & home chains like Tractor Supply Company, Rural King, Orscheln, etc.
HERE IS WHAT WE NEED:
We are running an in-store promotion during June and July 2009 that will focus thematically on the Summer Holiday season (Memorial Day/J4/Labor Day) and the idea that in current economic times with high unemployment levels, consumers like to feel that they are supporting US companies and American jobs.
The program has been titled:
Stars, Stripes, and Savings!
We have come up with two supporting lines that could accompany this logo:
All-American Deals from an All-American Company, OR
Great Savings...Made in the USA
Also open to other supporting lines if you've got 'em.
OUR TARGET AUDIENCE IS:
Typically known as a hobby farmer or rural enthusiast, these are people who work/make their living in urban/suburban markets, but have made a lifestyle-based decision to buy land and move their families to a more rural setting, where they feel they can return to more traditional values and a slower-paced lifestyle. Unlike large farmers, the hobby farmer or lifestyle farmer does not derive much or any of his income from the operation of his farm; rather, it is a passion.
The lifestyle farmer is usually a dual-income family with above average income who is looking for high-quality branded products, which Manna Pro offers.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Nothing really, other than it is possible/likely that the design will be embroidered onto hats or other items, so it can't be too busy, to avoid a high stitch count ($$$). If it is elaborate, it needs to have the ability to be knocked down to a simpler version for embroidery.
I am including a Manna Pro logo, which you can use OR you can just use the words "Manna Pro" without the MP symbol.
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