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Creative Brief

Who are you?

I am a film writer/director/producer.
I'm about to make my thesis film at the world's best film school, USC's
School of Cinematic Arts. It'll be a professional level film seen at top
level film festivals and distributed on iTunes.
My movie, THE LEGEND OF EDDIE PUZYSNKI, is a retelling of the classic
Oedipus myth in the high school setting. A 15 year old misfit accidentally
kills a man, falls in love with his biological mother, and discovers that
the family he grew up actually adopted him.
SEND ME A MESSAGE IF YOU WANT TO READ THE SCRIPT AND I'LL EMAIL IT TO YOU.

What do you need?

I NEED AN AMAZING MOVIE LOGO. The logo should be in the format of a movie
poster. Think: vertical aspect ratio, title on top, characters centrally. It
should be illustrated like the examples below.
So, remember this isn't a standard corporate logo!
The logo must be able to be used as a print flier, online as a logo, on
print brochures, etc. It will be the front page of the film's website. It
will be used as the picture for the film's Facebook page. It must be able to
attract positive attention from investors as I fundraise. IT IS THE FACE OF
THE FILM.
The logo MUST include elements of the movie's plot and characters. There
should be character illustrations as in the examples. More details on the
plot and characters below.

It cannot be "sleek" or corporate.

The movie has a surprise twist -- like RETURN OF THE JEDI or THE SIXTH SENSE
-- so, the visual twist must be incorporated into the design.
Awesome rock posters/designs should be used as inspiration. The logo should
be an illustration. It shouldn't be cartoony, but it shouldn't be
photo-realistic either. Bring your art, edge, and interpretation as a
designer to create something truly special.
The logo must include elements from the movie. See the "We Absolutely Must
Have" section below. SEND ME A MESSAGE IF YOU WANT TO READ THE SCRIPT AND
I'LL EMAIL IT TO YOU.
It must be delivered as computer files, including in at least one vector
based program and as a photoshop file, as a standard logo would be. I must
be able to change its size and easily edit it. I must be able to use it in a
wide variety of media, including online, for stationary, and on print.

You must let me know what font you use on the logo. The logo must also be
delivered with AND without the text.

Who Is Your Audience?

The type of people who like: PULP FICTION/BOOGIE NIGHTS/THE BIG LEBOWSKI

Film buffs/snobs, generally between the ages of 21-45. The poster should be hip/edgy.

Also, investors of the film. So, the poster should convey a professional quality design.

Requirements

We Like These Examples

1. Guy Burwell designs
2. Chuck Sperry designs

Guy Burwell and Chuck Sperry should be the top two inspirations for this poster.

Check out the top three designs on this page: http://www.beautifulchildren.net/site/_f...
This is EXACTLY what I'm looking for!!!

Another major inspiration for the poster is this awesome illustrated poster for RETURN OF THE JEDI: http://pghfilmmakers.files.wordpress.com...
Notice how Luke (the main character is centered, but he is overshadowed by his father, Darth Vader).

We Absolutely Must Have

The movie's color palette is blue and red. The logo must be blue and red
predominantly (other than the characters themselves). Eddie's color is red,
everything else in his world is blue.
EDDIE PUZYNSKI - the main character - 15 years old - blond hair/blue eyes -
moody/full of angst. Should be front and center. See picture below. DRESSED
IN RED. (find picture of the actor below).
Mrs. Puzynski - Eddie's adopted mother - 50s - brownish/reddish hair -
overweight - annoying but loving. DRESSED IN LIGHT BLUE.
Miss Castelle - Eddie's biological mother and sexual fantasy - 30 years old
- blond hair/blue eyes - beautiful but bitchy - DRESSED IN DARK/SATURATED
BLUE.
The Dead Motorcyclist - motorcyclist who runs into a light post and kills
himself. his clothes and motorcycle should be blue. blood can be spilling
from him.

The logo must prominently include the title - THE LEGEND OF EDDIE PUZYNSKI.

The logo must prominently include my name - JEREMY MICHAEL COHEN. I can be
listed as the WRITER/DIRECTOR/PRODUCER if you like that as part of the
design.
SEND ME A MESSAGE IF YOU WANT TO READ THE SCRIPT AND I'LL EMAIL IT TO YOU.

You must be willing to work on revisions (within reason) if you are the
selected design. (THE BONUS: I will blog your work and rave about you to an
audience of thousands!!!)

Materials

Contract
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